Fireflies Transcript: Mike - Twill - Thursday (2026-03-09 00:38:00 UTC)

ID: 01KJXQH9D6B3T057E8J6C3K8F0 Participants: Michael Wright, Nader Atrchin Summary: The discussion focused on automating PDF applications for merchants (EMS, Luqra), understanding pricing models, API integration, and improving merchant communication through a CRM with ticketing and text messaging. Key challenges included manual processes and discrepancies in PDF forms. Nader emphasized building robust infrastructure for data input/output and a CRM with automated ticketing. Michael confirmed starting API integration with Priority and automating podcast guest follow-up. They also discussed leveraging old social media accounts for content distribution.

Action Items:

  • Nader Atrchin: Prepare template for EMS and Luqra applications, research APIs for merchant site inspection data from addresses, plan and design specific implementation for email CC feature into Twill portal for ticket creation, include text message consent and terms/conditions link on the website, review website design for blog post integration using podcast transcripts, set up Nader’s email to create drafts for outbound communications based on podcast follow-ups.
  • Michael Wright: Send signed EMS application to Nader for review, obtain and share a blank EMS application with Nader, send filled and empty Luqra applications to Nader, sign Priority documents and obtain production API key, schedule podcast recording with Derek for next Thursday at 1pm Pacific, prepare podcast outline for Derek based on current conversation, forward promotional emails to podcast guests with episode details and clips, coordinating with Umut’s team, obtain access credentials for legacy Instagram and Facebook pages (“Tivu Payments”) and provide to Umut, update website content (“About Us” and related pages) to align with current branding and ongoing podcast activity.
  • Umut Sonmez: Share YouTube channel link “Ads Payments After Dark” with the team, coordinate increase in posting Shorts content frequency on YouTube, Instagram, and Facebook, maintain current podcast booking volume at two to three guests weekly and ensure high-quality follow-up.

Morty’s Task: Put together a calendar of LA online networking conference summits and accelerator events in a calendar view and ensure it is continuously updated.