Connetic <> Twill: Intro

Date: 2025-04-24 · Duration: 34.75 min Organizer: Nader Attendees: Nader, dross@conneticventures.com, Mike

Summary

Connetic Fund Structure: Unique fund with quarterly liquidity, managed by Wendellink (behavioral sciences tech). No performance fees (no 2 and 20 model), holds 140+ companies, offers 5% NAV redemption quarterly. Focus on patient capital (2-12+ years exit timelines), targeting mass affluent via RIA channels.
Twill Overview: Co-founded by Michael Wright post-PaymentCloud exit. Combines payment processing + data analytics for SMBs, leveraging universal APIs and AI for insights. Focus on SMBs lacking data analysis capabilities; Nader adds data science expertise from asset management.
Product Insight: End-to-end platform analysis highlighting revenue leakage and potential gains. Quick onboarding (~3 days), aiming for 20 users by month-end. Targets professional services, expanding to multi-location retail/franchises for accessible analytics.
Fundraising Goals: Twill seeks $2.5M in upcoming months for scaling product and building sales team. Connetic evaluates ~200 monthly deals via AI; can lead rounds, rarely takes board seats unless requested. Partner funds can opt-in for deals.
Founder Assessment: Wendellink AI prioritizes deals based on founder dynamics; values passionate problem solvers. Focus on software and CPG sectors, avoiding biotech/deep tech. Follow-up meeting planned post-assessment completion.

Nader Atrchin & Michael Wright Complete the Wendellink assessment process through Connetic’s platform (33:19)

David Ross Review Twill’s submission after they complete the Wendellink process (33:19)

All Participants Schedule a follow-up call after the assessment process is complete (34:05)